We are a hockey agency specializing in representing professional ice hockey players.

How do we operate? arrow

Who we are?

Our partner agency Global Management Group has been operating in the hockey market for over 30 years. During that time, they have executed hundreds of transfers to the NHL, KHL, European leagues and transfers within the Czech league. They are the first Czech licensed entity for transfers to the NHL, KHL and DEL. They represent Stanley Cup winners, Olympic champions and world champions.

Our Swiss hockey agency was established in 2020, when we obtained an official agency license to sign players in the top Swiss National League and Swiss League competitions.


Jiri Novotny

CEO & Hockey Agent

Jiri Novotny is a former Czech ice hockey forward. He started playing hockey in Jindrichuv Hradec, from where he headed to Ceske Budejovice at the age of 15. In the NHL he played for the Buffalo Sabres, Washington Capitals and Columbus Blue Jackets. He played nine seasons in the KHL, where he rotated through Atlant Mytishchi, Barys Astana, HC Lev Praha, Lokomotiv Yaroslavl, Traktor Chelyabinsk and Lada Togliatti. At the end of his career, he played an incomplete three seasons in the the Swiss club Ambri-Piotta and finished his career in the 2021-22 season with HC Motor Ceske Budejovice. He is the holder of a gold and two silver medals from the World Championships. Since 2021 he has been working in Switzerland as a player agent representing hockey players.